“Companies and institutions can change our habits—for better and for worse—**by persuading us to link certain habits to identities to which we aspire**. In their invaluable book Made to Stick, Chip and [[Dan Heath]] describe how an antilittering campaign successfully changed the littering habits of Texans, after messages such as “Please Don’t Litter” and “Pitch In” failed with the target demographic (the typical litterer was a man, between the ages of eighteen and thirty-five, drove a pickup, and liked sports and country music). For the campaign, famous Texans such as [[George Foreman]], [[Stevie Ray Vaughan]], [[Willie Nelson]], and various sports figures made TV spots with the message “Don’t mess with Texas.” **The campaign convinced viewers that a true Texan—a proud, loyal, tough, virile Texan—doesn’t litter**. During the campaign’s first five years, visible roadside litter dropped 72 percent. **Our habits reflect our identity**.” --- **Tags** -- [[quotes]], [[habits]] , [[personal-values]] , [[self-reflection]] , [[influence]] **Source** -- [[20240806084000 - B - Better Than Before]]