"[[Jeff Bezos]], the founder of [[Amazon]], has talked about how **he doesn’t do “bet the company bets.”** Because he doesn’t have to—it’s complacency that puts you in a position to have to take huge risks. **It’s the company that, after years of ignoring the trends, finally has to change or die**. It’s when you’re making up for earlier deficiencies that you have to gamble everything. Better, he says, to consistently make good bets every day. **Calculated instead of careless. Incremental instead of incredibly dangerous**." --- **Tags** -- [[quotes]], [[progressing-slowly]], [[failure]], [[fooled-by-randomness]], [[thinking-in-bets]], [[responding-to-change]], [[organisational-agility]], [[leadership]], **Source** -- [[202409180128 - B - Courage is Calling]]