"I wish I knew then what I know now about how to measure outcomes: **First, know what outcome you want to have. Then determine the best ways to achieve the outcome and pursue the easiest, most impactful solution(s).** "Next, **determine how you will know if you have achieved the outcome**. This is the measurement that must both show that you achieved it and indicate the progress you are making toward your desired outcome. "Then, **set an evaluation frequency to monitor your progress toward your outcome**. Don’t measure so often that you won’t have significant data to review, and don’t measure so infrequently that you miss opportunities to improve. If according to your measurements you are not making progress, adjust your approach. If you are making progress, keep doing it." ([Location 712](https://readwise.io/to_kindle?action=open&asin=B07SZQMH7Z&location=712)) --- **Tags** -- [[quotes]], [[on-versus-in-the-business]], [[entrepreneur]], [[business-improvement]] **Source** -- [[202410110432 - B - Fix This Next]]