"As I was reading [[John Doerr]]’s book, [[202410110501 - B - Measure What Matters|Measure What Matters]], I was reminded of the simplicity and impact of measurements. Doerr calls them **objectives and key results** (OKRs). In other words, **determine your goal (objective) and how you are going to measure your movement toward it (key results)."** ([Location 754](https://readwise.io/to_kindle?action=open&asin=B07SZQMH7Z&location=754)) --- **Tags** -- [[quotes]], [[objectives-and-key-results]], [[dashboards]], [[on-versus-in-the-business]], [[goal-setting]], **Source** -- [[202410110432 - B - Fix This Next]]