"The Connection: This is the first part of the sales process, but you may think of it as what happens before the sale. **In order for you to get clients to consider buying from you, you first have to make them aware that you exist, then help them see that you have a solution** (your goods and/or services) **that will help fulfill a need they have**. "If you are **not authentic, consistent, and deliberate in your marketing, you may end up with clients you have no business serving**, and that means things can go haywire even before you “get the sale.” The Connection phase is the sale before the sale." ([Location 859](https://readwise.io/to_kindle?action=open&asin=B07SZQMH7Z&location=859)) --- **Tags** -- [[quotes]], [[business-development]], [[sales]], [[honesty]], [[consistency]], [[advertising]], [[marketing]] **Source** -- [[202410110432 - B - Fix This Next]]