"When you sell the right thing the right way, you are speaking to the customers’ true needs. **Customers don’t buy features; they buy benefits**." ([Location 1049](https://readwise.io/to_kindle?action=open&asin=B07SZQMH7Z&location=1049)) --- **Tags** -- [[quotes]], [[business-development]], [[sales]] **Source** -- [[202410110432 - B - Fix This Next]]