"My old-school mentality was always: get prospects to say yes. But then I discovered the better question to ask is: How do I make myself say yes? Meaning, **how do I know I can and want to serve these people? I focused on what would make prospects a good fit for my business, not the other way around**." ([Location 1063](https://readwise.io/to_kindle?action=open&asin=B07SZQMH7Z&location=1063)) --- **Tags** -- [[quotes]], [[business-development]], [[sales]], [[client-service]], [[business-improvement]], **Source** -- [[202410110432 - B - Fix This Next]]