"[[Donald Miller|Don]] taught me that instead **I needed to treat my clients as the hero and consider myself their guide. Your client is Luke Skywalker, not you. You are Obi-Wan Kenobi**." ([Location 1072](https://readwise.io/to_kindle?action=open&asin=B07SZQMH7Z&location=1072)) --- **Tags** -- [[quotes]], [[client-service]], [[marketing]], [[business-development]], [[sales]] **Source** -- [[202410110432 - B - Fix This Next]]