"**Some businesses incur debt during a startup stage or a growth stage by expanding capacity before demand**. While this is a common and effective way to grow, **many businesses don’t do adequate or proper projections on the time it will take to turn a profit on their investment**. And even fewer set up “rip cords” to stop incurring debt or expansion if their projections don’t pan out." "([Location 1544](https://readwise.io/to_kindle?action=open&asin=B07SZQMH7Z&location=1544)) --- **Tags** -- [[quotes]], [[liabilities]], [[profit]], [[entrepreneur]], [[responding-to-change]], [[business-improvement]] **Source** -- [[202410110432 - B - Fix This Next]]