"[[Google]] had a person **whose primary job was to ensure that the search page remained uncluttered**. They were the guardian of the search page’s unclutteredness, effectively. Departments wanted to add their functions to the coveted [[Google search]] page, such as mail or news functions. However, the goal of [[Google search]] is fast, accurate results, and clutter slows down the navigation and brings unnecessary distraction. **This person had to resist the entropy that businesses inevitably bring upon themselves**. They had to remove any roadblocks or distractions that might prevent the user from finding pictures of [[Renaissance]] paintings featuring white peacocks, or whatever obscure thing they wanted to find, fast". ([Location 1730](https://readwise.io/to_kindle?action=open&asin=B07SZQMH7Z&location=1730)) --- **Tags** -- [[quotes]], [[business-improvement]], [[essentialism]], [[focus]], [[product-management]] **Source** -- [[202410110432 - B - Fix This Next]]