"When we **focus on the transformation we want to provide for our clients** rather than on the transaction (making a sale), we are truly making an impact on their lives." ([Location 2239](https://readwise.io/to_kindle?action=open&asin=B07SZQMH7Z&location=2239)) --- **Tags** -- [[quotes]], [[business-development]], [[sales]], [[marketing]], [[client-service]] **Source** -- [[202410110432 - B - Fix This Next]]