"A quick shout-out to my boy [[Maslow]] for this one. **In his human hierarchy of needs, he pointed out the importance of belonging**. The third level of his hierarchy is the need to be in a community, to be part of something. **Successful brands create a unique community for their clients. These companies, through their actions and what they stand for, are showering their customers with love and affection and belonging**. At the end of the day, that is what people really want. And when they get it from a good company, or a television show, they will shout it from the rooftops, because they are part of something." ([Location 2710](https://readwise.io/to_kindle?action=open&asin=B07SZQMH7Z&location=2710)) --- **Tags** -- [[quotes]], [[branding]], [[marketing]], **Source** -- [[202410110432 - B - Fix This Next]]