"Consider that your brain reacts differently to the same situation depending on which chapter you open to. **The absence of a central processing system makes us engage in decisions that can be in conflict with each other. You may prefer apples to oranges, oranges to pears, but pears to apples—it depends on how the choices are presented to you**. The fact that your mind cannot retain and use everything you know at once is the cause of such biases. One central aspect of a heuristic is that it is blind to reasoning."
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**Tags** -- [[quotes]], [[making-decisions]], [[context]], [[mental-models]], [[framing]]
**Source** -- [[202410121132 - B - Fooled by Randomness]]