"Recently, as the gig economy has grown, **busyness has been rebranded as “hustle”**—relentless work **not as a burden to be endured but as an exhilarating lifestyle choice**, worth boasting about on social media. In reality, though, it’s the same old problem, pushed to an extreme: the pressure to fit ever-increasing quantities of activity into a stubbornly nonincreasing quantity of daily time." --- **Tags** -- [[quotes]], [[hustle-culture]], [[momento-mori]], [[work-life-balance]] **Source** -- [[202410130434 - B - Four Thousand Weeks]]