"Every good-to-great company embraced what we came to call the Stockdale Paradox: **You must maintain unwavering faith that you can and will prevail** in the end, regardless of the difficulties, AND **at the same time have the discipline to confront the most brutal facts** of your current reality, whatever they might be." --- **Tags** -- [[quotes]], [[stockdale-paradox]], [[good-to-great]], [[acceptance]], [[leadership]], [[vision-statements]], [[unfortunate-truths]], [[truth-to-power]], **Source** -- [[202410171047 - B - Good to Great]]