" ... , they all embraced the Stockdale Paradox. **It didn’t matter how bleak the situation or how stultifying their mediocrity, they all maintained unwavering faith that they would not just survive, but prevail as a great company**. And yet, at the same time, they became relentlessly disciplined at confronting the most brutal facts of their current reality. --- **Tags** -- [[quotes]], [[stockdale-paradox]], [[acceptance]], [[resilience]], [[character]], [[adversity]], [[conflict]], [[truth-to-power]] **Source** -- [[202410171047 - B - Good to Great]]