"Just because something is your core business—just because you’ve been doing it for years or perhaps even decades—does not necessarily mean that you can be the best in the world at it. And **if you cannot be the best in the world at your core business, then your core business cannot form the basis of your Hedgehog Concept**." --- **Tags** -- [[quotes]], [[hedgehog-concept]], [[essentialism]], [[organisational-strategy]] **Source** -- [[202410171047 - B - Good to Great]]