"Instead of viewing itself as a “postage meter” company, [[Pitney]] came to see that it could be the best in the world at servicing the back rooms of businesses **within the broader concept of “messaging."**" --- **Tags** -- [[quotes]], [[essentialism]], [[hedgehog-concept]], [[organisational-strategy]], [[unfortunate-truths]] **Source** -- [[202410171047 - B - Good to Great]]