"That extra dimension is **a guiding philosophy or a “core ideology,” which consists of core values and a core purpose** (reason for being beyond just making money). These resemble the principles in the Declaration of Independence (“We hold these truths to be self-evident”)—**never perfectly followed, but always present as an inspiring standard and an answer to the question of why it is important that we exist**." --- **Tags** -- [[quotes]], [[organisational-values]], [[organisational-culture]], [[hedgehog-concept]], [[character]] **Source** -- [[202410171047 - B - Good to Great]]