"**A company need not have passion for its customers** (Sony didn’t), **or respect for the individual** (Disney didn’t), **or quality** (Wal-Mart didn’t), **or social responsibility** (Ford didn’t) **in order to become enduring and great**. "This was one of the most paradoxical findings from Built to Last—**core values are essential for enduring greatness, but it doesn’t seem to matter what those core values are**. The point is not what core values you have, but that you have core values at all, that you know what they are, that you build them explicitly into the organization, and that you preserve them over time." --- **Tags** -- [[quotes]], [[organisational-values]], [[organisational-culture]], [[personal-values]], [[character]], [[leadership]] **Source** -- [[202410171047 - B - Good to Great]]