"First, I believe that **it is no harder to build something great than to build something good**. It might be statistically more rare to reach greatness, but it does not require more suffering than perpetuating mediocrity. Indeed, if some of the comparison companies in our study are any indication, it involves less suffering, and perhaps even less work. **The beauty and power of the research findings is that they can radically simplify our lives while increasing our effectiveness**. There is great solace in the simple fact of clarity—about what is vital, and what is not." --- **Tags** -- [[quotes]], [[essentialism]], [[good-to-great]], [[hedgehog-concept]], [[discipline]] **Source** -- [[202410171047 - B - Good to Great]]