"After one of the meetings, an assistant coach catches up to me in the hallway and says, “**I don’t know if anyone’s mentioned finishing to you**.” Finishing? “**One thing we really believe in here is the idea of finishing strong**.” Then he gives me examples: [[Seahawks]] finish a game strong, playing their hearts out to the last second on the clock. [[Seahawks]] finish the season strong. [[Seahawks]] finish every drill strong. And I ask, “But why just finish strong? Doesn’t it make sense to start strong, too?” “Yes,” the coach says, “**but starting strong is easy**. And for the Seahawks, ‘finishing’ doesn’t literally mean ‘finishing.’” Of course not. **Finishing strong means consistently focusing and doing your absolute best at every moment, from start to finis**h. --- **Tags** -- [[quotes]], [[consistency]], [[organisational-culture]], [[training]] **Source** -- [[20241030 - B - Grit]]