"The truth – that we need to stand out and to fit in – has been codified, in recent years, as ‘optimal distinctiveness theory’. **We seem to crave the sweet spot between being too exceptional or too normal, and we’re constantly adjusting our behaviour to find this ideal.** When we feel suffocated by sameness, we’ll strive to make our mark, but if we feel too lonely in our differentness, we’ll rush to conform." --- **Tags** -- [[quotes]], [[optimal-distinctiveness-theory]], [[outliers]], [[in-group-out-group-bias]], [[groupthink]], [[organisational-culture]] **Source** -- [[20241114100017 - B - Help!]]