"This, the management guru [[Peter Drucker]] argued, is a distinctive problem of modern ‘knowledge work’. When you’re ploughing a field or shoeing a horse, the answer to the question ‘What’s the most important thing for me to be doing right now?’ is usually obvious: it can’t be fought over. Not so in the blurry world of ideas, hence [[Peter Drucker|Drucker]]’s maxim that **if you’re a knowledge worker, defining your work – staying aware of what genuinely deserves your attention – is the most crucial work you’ll do**." --- **Tags** -- [[quotes]], [[knowledge-workers]], [[project-management]], [[getting-things-done]], **Source** --