"I feel slightly sorry for [[Suzy Welch]], the self-help guru behind the book 10–10–10: A Life-Transforming Idea. Welch’s ‘10–10–10’ method for taking decisions is genuinely wise. **When faced with any dilemma, she advises, ask yourself: what will the consequences be in ten minutes, ten months and ten years?** This process ‘surfaces our unconscious agendas’, Welch claims, though what it most obviously does is properly balance short-and long-term perspectives, avoiding both hedonistic impulsiveness and a grim-faced fixation with the future. "‘Sound simple? Not quite,’ warns the book’s publicity material. Actually, though, it is simple. That’s its strength – but **it also means that, unsportingly, I’ve now told you everything important in the book. That I can do this so briefly is surely, sales-wise, a problem**." --- **Tags** -- [[quotes]], [[juicy-sentences]], [[simple-logic]], [[essentialism]], [[context]], [[attention]], [[momento-mori]], [[making-decisions]] **Source** -- [[20241114100017 - B - Help!]]