"**Public reaction to risks is guided more by a dread of what is unfamiliar, unknown, or poorly understood than by any comparative appraisal of actual consequences**. When these strong emotional reactions are involved, people focus excessively on the possibility of a dreaded outcome (death by a terrorist attack or by a viral pandemic) rather than trying to keep in mind the probability of such an outcome taking place." ([Location 3252](https://readwise.io/to_kindle?action=open&asin=B08SGC3TD3&location=3252)) --- **Tags** -- [[quotes]], [[risk-management]], [[story-bias]], [[uncertainty]], **Source** -- [[202412030828 - B - How the World Really Works]]