"Ultimately, **I argue for a view of the self and of identity that is the opposite of the personal brand**: an unstable, shapeshifting thing determined by interactions with others and with different kinds of places." ([Location 257](https://readwise.io/to_kindle?action=open&asin=B07RHWKD7N&location=257)) --- **Tags** -- [[quotes]], [[personal-branding]], [[infinite-scroll]], [[dealing-with-social-media]], [[attention]] **Source** -- [[20251230081807 - B - How to Do Nothing]]