"But because apologizing and changing our minds online is so often framed as a weakness, we either hold our tongues or risk ridicule. **Friends, family, and acquaintances can see a person who lives and grows in space and time, but the crowd can only see a figure who is expected to be as monolithic and timeless as a brand**. Having worked for an old and widely recognized clothing company, I know firsthand that the pillars of any brand are internal coherence and consistency over time." ([Location 2827](https://readwise.io/to_kindle?action=open&asin=B07RHWKD7N&location=2827)) --- **Tags** -- [[quotes]], [[making-mistakes]], [[conceding-mistakes]], [[changing-your-mind]], [[context]], **Source** -- [[20251230081807 - B - How to Do Nothing]]