"For a brand as for a public figure—which, as we now know, any Twitter user can accidentally become overnight—**change, ambiguity, and contradiction are anathema**. “You have one identity,” [[Mark Zuckerberg]] famously said. “The days of you having a different image for your work friends or co-workers and for the other people you know are probably coming to an end pretty quickly.”" ([Location 2833](https://readwise.io/to_kindle?action=open&asin=B07RHWKD7N&location=2833)) --- **Tags** -- [[quotes]], [[personal-branding]], [[honesty]], [[changing-your-mind]], [[making-mistakes]], **Source** -- [[20251230081807 - B - How to Do Nothing]]