"In the seventies, no less than the greatest leadership guru of all time, [[Peter Drucker]], produced some research that showed that **the single most important need of a patient is for “assurance.”** He suggested that by focusing on the patient’s need for assurance, caregivers would be creating patient satisfaction and loyalty." --- **Tags** -- [[quotes]], [[client-service]] **Source** -- [[20250112015442 - B - If Disney Ran Your Hospital]]