"I believe **a hospital’s primary customer is the physician**. Technically speaking, hospitals don’t have patients; physicians do. Hospitals exist to take care of physicians’ patients. **Marketing is trying to have what physicians want**. It would take an entire book to do justice to models of physician practice, partnership, and ownership, as well as their needs and wants and how to satisfy them-the subject of another book." --- **Tags** -- [[quotes]], [[law-firm-business]], [[marketing]], [[psycho-logic]], **Source** -- [[20250112015442 - B - If Disney Ran Your Hospital]]