“[[Frans Johnson]]’s book, The Click Moment: Seizing Opportunity in an Unpredictable World, tells the story of what happened next: “In 1986, once the secret was out, [[Stephen King|King]] re-released all of [[Richard Bachman|Bachman]]’s published works under his real name and they skyrocketed up bestseller lists. **The first run of Thinner had sold 28,000 copies — the most of any [[Richard Bachman|Bachman]] book and above average for an author. The moment it became known that [[Richard Bachman]] was [[Stephen King]], however, the [[Richard Bachman|Bachman]] books took off with sales quickly reaching 3 million copies**.” --- **Tags** -- [[quotes]], [[marketing]], [[responding-to-opportunities]], [[uncertainty]], [[motivation]], [[slowing-down-not-stopping]], [[quitting]], [[failure]] **Source** -- [[20250201125729 - B - Just Keep Buying]]