“When [[Steve Jobs]] took over [[Apple]] in 1997, one of his first decisions was to get rid of the Apple Museum that occupied the foyer where people walked through the front door. **He said that he refused to be in a company that was living in its past**. He believed at the core of Apple was vision, boldness and innovation. He knew the essence of Apple was thinking differently and combining art with technology. If he couldn’t strip away everything but that, the future was going to be dire. He didn’t want the future of the company to be affected by the best thinking of its history. He wanted it to be living up to the best thinking of the future. ([Location 282](https://readwise.io/to_kindle?action=open&asin=B00NVQE4T8&location=282))” --- **Tags** -- [[quotes]], [[vision-statements]], [[leadership]] **Source** -- [[20250303112500 - B - Key Person of Influence]]