“So if there’s no security in jobs any more, and if small businesses are constantly changing, where does someone go to create certainty and security for their income? You go to your personal brand. **Right now your most valuable asset is the number of people who know you, like you and trust you.** In the future you will be defined by your unique take on things, your story and your ability to innovate.” ([Location 362](https://readwise.io/to_kindle?action=open&asin=B00NVQE4T8&location=362)) --- **Tags** -- [[quotes]], [[uncertainty]], [[personal-branding]], [[resilience]], [[social-media]] **Source** -- [[20250303112500 - B - Key Person of Influence]]