“If you are in business, **you and your business need to become known for something unique**. It’s not enough just to offer a service at a fair price. **You need to build a brand, develop your own intellectual property, accumulate stories and claim a leadership role within your niche**. You won’t be known for the place that you work; you will be known for the people you’re connected to, the ideas you are immersed in, and what you care deeply about. Once these things are more widely known, you will have a constant stream of opportunities coming your way from places you’ve never been.” ([Location 370](https://readwise.io/to_kindle?action=open&asin=B00NVQE4T8&location=370)) --- **Tags** -- [[quotes]], [[branding]], [[personal-branding]], [[specialisation]], **Source** -- [[20250303112500 - B - Key Person of Influence]]