“To some people it seems like the microphone is making people rich, but **they are missing the point. The money doesn’t go to people who know how a microphone works, it goes to the people who know how to sing. A bad singer becomes a louder bad singer with a microphone in their hand**. Today we have social media as the new ‘microphone’. It takes a message and gets it out to the world almost instantly. Many people have become obsessed by this new technology. They attend courses called ‘Social Media Millions’, ‘E-Commerce Passive Income’ and ‘Make Money Online’. A few of these courses might be good but many get people focused on the wrong thing. It’s not social media, e-commerce platforms or opt-in webpages that make people rich. It’s their message.” ([Location 475](https://readwise.io/to_kindle?action=open&asin=B00NVQE4T8&location=475)) --- **Tags** -- [[quotes]], [[personal-branding]], [[social-media]], [[branding]] **Source** -- [[20250303112500 - B - Key Person of Influence]]