“If you were alive at the time of the microphone I would have advised you to get good at singing rather than setting up microphones. Today you need to get good at pitching your ideas, productising your value, building your profile and partnering with other influential people. **You don’t need to get good at messing about with technology; when you have a powerful message you’ll find a technician to do it for you**.” ([Location 484](https://readwise.io/to_kindle?action=open&asin=B00NVQE4T8&location=484)) --- **Tags** -- [[quotes]], [[social-media]], [[personal-branding]], [[law-firm-business]] **Source** -- [[20250303112500 - B - Key Person of Influence]]