"If a person moves from about the average in their industry into the top third of earners, they won’t actually see a big shift in their income or their influence. They won’t really get any special treatment, they won’t hear about fresh opportunities and they won’t stand out significantly in their industry even though they moved from the mid-point to the top third. **If that same person moves into the top 10% of their industry, their life changes dramatically**." ([Location 655](https://readwise.io/to_kindle?action=open&asin=B00NVQE4T8&location=655)) --- **Tags** -- [[quotes]], [[personal-branding]], [[marketing]] **Source** -- [[20250303112500 - B - Key Person of Influence]]