"It’s not because they are bad people, or that they don’t have any value to share. **It’s simply that they have never been taught how to represent themselves as a Key Person of Influence**. They are often unclear about the value they can offer; they seem to lack credibility that others can gauge; they come across as burned-out, lacking enthusiasm or willing to do anything to win business. A Key Person of Influence doesn’t show up that way. **They are clear, credible, energised, and they don’t seem needy. They have the groundwork in place so they can show up confidently.**" ([Location 677](https://readwise.io/to_kindle?action=open&asin=B00NVQE4T8&location=677)) --- **Tags** -- [[quotes]], [[personal-branding]], [[marketing]], [[confidence]], [[sales]], [[law-firm-business]] **Source** -- [[20250303112500 - B - Key Person of Influence]]