"Most people say their job title or profession, ‘I’m a management consultant’, ‘I’m a dentist’, ‘I run a car dealership’, ‘I’m in recruitment’. Other people attempt to be unique and say something like, ‘I motivate people to be their best’, or something vague like ‘I help people get what they want’, or general, along the lines of ‘I help businesses grow.’ **A KPI lights up when you ask them what they do. They are prepared and already know you’ll be impressed with what they have to say. In under two minutes, they have you hooked. Their response has been honed and it’s powerful. They speak clearly, with authority and relevance**. They often communicate more in two minutes than others do in an hour." ([Location 687](https://readwise.io/to_kindle?action=open&asin=B00NVQE4T8&location=687)) --- **Tags** -- [[quotes]], [[marketing]], [[sales]], [[branding]], [[personal-branding]] **Source** -- [[20250303112500 - B - Key Person of Influence]]