"Sometimes I’m mentally looking for clues, sometimes I might ask things like, ‘Do you have a book? Do you have a following? Are you published in any journals or magazines? Do you have any remarkable case studies? Do you have any unique insights that few people can articulate?’ If I do ask, most people fumble and feel awkward that they have no proof of their value. They say ‘I’ve been doing this for fourteen years’, or ‘You should see my work’. A KPI will ooze credibility. **They will tell you about their insights, their thought leadership and the publications they are featured in. They will talk about their case studies and success stories; within seconds you know they are a legitimate professional in their field.**" ([Location 695](https://readwise.io/to_kindle?action=open&asin=B00NVQE4T8&location=695)) --- **Tags** -- [[quotes]], [[marketing]], [[personal-branding]], [[law-firm-business]] **Source** -- [[20250303112500 - B - Key Person of Influence]]