"Most of the time their ‘product’ is them. They need to physically turn up in order to deliver value. Conversely, they may have a product that is generic so I instantly compare it to other products in the market and I can’t see what’s special about their offering. **A Key Person of Influence has an elegant business model backing them up. They have an ecosystem of products and services that all fit nicely with their brand. They know how to differentiate their products just by the way they describe them**." ([Location 704](https://readwise.io/to_kindle?action=open&asin=B00NVQE4T8&location=704)) --- **Tags** -- [[quotes]], [[personal-branding]], [[marketing]], [[social-media]] **Source** -- [[20250303112500 - B - Key Person of Influence]]