"Most people don’t have a profile even when you google their name. If you’re lucky you’ll get their [[LinkedIn]] and [[Twitter]] accounts. Rarely will you see blogs, videos, audios and community pages. It’s even more unlikely that you’ll find feature articles about them from external sources, reviews or interviews. Many people want someone else to build their profile or expect they will get a profile after a deal comes off. The problem is that deals won’t even get started if a person is an unknown commodity. **A KPI shows up when you google them. They have several coherent social media profiles. You’ll find engaging video and audio; you’ll see them written up in traditional media; and you’ll see their work reviewed by third parties**." ([Location 711](https://readwise.io/to_kindle?action=open&asin=B00NVQE4T8&location=711)) --- **Tags** -- [[quotes]], [[social-media]], [[personal-branding]], [[marketing]], [[law-firm-business]] **Source** -- [[20250303112500 - B - Key Person of Influence]]