"When a KPI approaches me, doing a deal is easy, but their approach is win/win. They volunteer the additional benefits they bring to the deal. They have already thought about how the deal might be structured so it’s almost risk free. **They make sure they take on an equal share of the burden to execute the deal because they know how much work is actually involved in getting anything meaningful achieved**." ([Location 723](https://readwise.io/to_kindle?action=open&asin=B00NVQE4T8&location=723)) --- **Tags** -- [[quotes]], [[personal-branding]], [[business-development]] **Source** -- [[20250303112500 - B - Key Person of Influence]]