1. **Pitch** – your ability to communicate your value and uniqueness through your spoken word. **Key People of Influence can answer the question ‘What do you do?’ with power and clarity**. Powerful pitching is the ability to clearly communicate your message in a way that influences and enrolls supporters into your projects." ([Location 737](https://readwise.io/to_kindle?action=open&asin=B00NVQE4T8&location=737)) 2. **Publish** – Your ability to gain credibility through authoring content. **Published content creates ownership and authority over your chosen niche or micro-niche**. If we were in the agricultural age you’d need the Title Deed to your land. In a global market full of ideas, content published online shows ownership, it puts your name on your work. Published books, articles and reports tell the world that you are an authority in your field. It’s no coincidence that the word ‘authority’ has the word ‘author’ in it. ([Location 747](https://readwise.io/to_kindle?action=open&asin=B00NVQE4T8&location=747)) 3. **Product** – Your ability to **scale your value through an elegant product and services ecosystem**. Turning your skill set into an asset is an essential part of becoming a Key Person of Influence and this happens when you productise your intellectual property. The products you represent will play a central role in the commercial success of your enterprise. You must have several products, each designed to complement the overall mission you have as a Key Person of Influence. **Part of that challenge is to have products that are built for high volume and some that are built for high value**. ([Location 756](https://readwise.io/to_kindle?action=open&asin=B00NVQE4T8&location=756)) 4. **Profile** – Your ability to become known, liked and trusted in your industry. **When people do a search for your name, you must come up on the first results page in order to show you are clearly a Key Person of Influence in your chosen field**. There is no longer an excuse for being invisible online – you are who Google says you are. If you’re invisible, you won’t complete bigger deals no matter how well you pitch. ([Location 763](https://readwise.io/to_kindle?action=open&asin=B00NVQE4T8&location=763)) 5. **Partnership** – The ability to **structure and maintain strategic relationships that benefit everyone involved**. As you may have guessed, the real wealth comes when you complete this final stage and begin leveraging with others in an effective way. **The spirit of partnership generates a multiplier effect. Rather than two people competing over how to slice a pie, they work together to build a bakery and produce more pies than they know what to do with**. ([Location 771](https://readwise.io/to_kindle?action=open&asin=B00NVQE4T8&location=771)) --- **Tags** -- [[quotes]], [[sales]], [[marketing]], [[writing]], [[blogging]], [[product-management]], [[social-media]], [[personal-branding]], [[business-development]] **Source** -- [[20250303112500 - B - Key Person of Influence]]