"He says that at the heart of a perfect pitch is a mission, which he calls ‘Your Big Game’; it’s what you want to be known for. **Your perfect pitch must contain your ‘why’.** It’s your compass. It’s the reason you get up each day. [[Bill Gates]] said [[Microsoft]]’s big game was ‘**To put a personal computer in every home and on every desk in the world**.’ [[Ray Kroc]] said that McDonalds’ big game was ‘**If Man goes to the moon, we will go there too, open a restaurant and serve him a great burger at a great price**.’" ([Location 875](https://readwise.io/to_kindle?action=open&asin=B00NVQE4T8&location=875)) --- **Tags** -- [[quotes]], [[vision-statements]], [[personal-values]], [[organisational-values]], [[organisational-strategy]] **Source** -- [[20250303112500 - B - Key Person of Influence]]