"These ten examples are based on real-life successful businesses. As a result of improving that basic first response to the question ‘What do you do?’ they have generated a lot of business and opportunities in the real world, and they are more engaging than most people you’ll meet. In these examples **the response focused on the value for the person listening versus the facts about the person speaking**." ([Location 987](https://readwise.io/to_kindle?action=open&asin=B00NVQE4T8&location=987)) --- **Tags** -- [[quotes]], [[marketing]], [[sales]], [[law-firm-business]], [[networking]] **Source** -- [[20250303112500 - B - Key Person of Influence]]