"There are two types of problems, the solutions to which are particularly valuable: **Something people or businesses are already doing/buying which you can provide better, cheaper, more conveniently or with more emotional benefit**. "**An unsolved problem** people or businesses have, or will have soon, **as a consequence of technological, economic, political or social change, which you can predict and solve**." ([Location 1004](https://readwise.io/to_kindle?action=open&asin=B00NVQE4T8&location=1004)) --- **Tags** -- [[quotes]], [[innovation]], [[client-service]], [[law-firm-business]], [[product-management]], **Source** -- [[20250303112500 - B - Key Person of Influence]]