"For your pitch to have real power and value for others, **they need to see your idea is inspired by a genuine insight that is based in reality**. This means they want to know how you arrived at the ideas in your pitch as well. "**Ideas based on reality are almost always born from one of three insights**: "**A Customer Insight**. One day you might have been shopping for something, and you just couldn’t find what you were after, the service you received was terrible, you discovered something shocking – or you just knew that it could be done in a much better way. So you set out on a mission **to right all the wrongs that you saw as a customer**. "**A Technology Insight**. You’ve spotted a way **to use or create technology that solves a real problem** or offers a brand new benefit to people. You see that there’s some new opportunity to combine your niche with a new technology and make life easier. Usually you’re well experienced in this technology and you’ve spotted a new application for it. "**An Industry Insight**. You know your niche so well that you’ve been able **to figure out how things should be done better, faster, cheaper, more consistently or with more fun**. You’ve got deep insights into the future and you’re going to be the first person there." ([Location 1008](https://readwise.io/to_kindle?action=open&asin=B00NVQE4T8&location=1008)) --- **Tags** -- [[quotes]], [[innovation]], [[client-service]], [[law-firm-business]], [[product-management]], [[efficiencies]], **Source** -- [[20250303112500 - B - Key Person of Influence]]