"Your presentation pitch **must articulate the benefits you bring to the person listening**. Too many people talk about what they do, what they are good at, what they are experienced in or what they are qualified for. All of that is irrelevant if you don’t translate it into a payoff for the person who’s listening." ([Location 1032](https://readwise.io/to_kindle?action=open&asin=B00NVQE4T8&location=1032)) --- **Tags** -- [[quotes]], [[marketing]], [[sales]], [[client-service]], [[law-firm-business]] **Source** -- [[20250303112500 - B - Key Person of Influence]]